
Carol Smith
Co-founder
Carol is an inspiring and empowering leader with 25 years experience acquired in a global fortune 50 company.
She has often been a pioneer in applying state of the art theory and technology to real-world challenges.
With a degree in chemical engineering and a masters in fine art practice, she understands the value of leveraging diverse thinking to solve tough challenges.

Suzanne Trew
Co-founder
Suzanne has worked in more than 20 countries delivering capability solutions that enabled top line growth.
With a chemical engineering degree and a post-grad marketing diploma, she loves to take complex and confused processes and transform them into simple frameworks. She is passionate about the benefits of play-based business tools.

Fergus Chapman
Associate
Fergus is a marketer with a bent for computer coding. After 20 years based in the UK and France developing and launching confectionery and soft drinks brands, he has spent the last 10 years working closely with a diverse range of customers developing tools to support innovation processes, including stints with the leading Enterprise Innovation Management Software supplier.
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