Innovative organisations rely on their people to identify opportunities for growth through new, and more effective ways to serve the customer and drive productivity.
Make sure your organisation is fuelled by fully engaged people working on driving the right actions by doing three things:
1: have a clear shared sense of purpose
companies who are successful in the long term usually have a clear sense of purpose that inspires and motivates everyone in the organisation. It goes beyond the immediate need to turn a profit and deliver shareholder return. A meaningful sense of purpose has human, cultural, environmental and social elements that drive people to find unique and meaningful solutions. When the going gets tough, a clear sense of shared purpose can help teams to overcome obstacles and generate remarkable new ways to succeed.
2: involve people in strategy setting and delivery
everyone in your organisation sees their own slice of how business is done and how things could be improved to better serve the customers, or improve efficiency. When developing business strategy, it is very useful to ‘harvest’ the ideas and insights on everyone in the organisation as part of the analysis of what to focus on. When the strategy has been set, it’s vital that it is well communicated so that every person understand how their work will help drive the business forward. When people know how they can best contribute, this empowers them to take action to improve, and find best ways to deliver against the strategic goals.
3: measure performance with common and clear success drivers.
It’s important to model the behaviours you want to see, and to measure everyone against them. Innovative companies should be setting expectations that people are business and consumer focused, agile, collaborative, always seeking to improve systems, services, and capability, and able to embrace or drive change with discipline. In this way, you can ensure that everyone is leveraging their own mastery, and developing the collaborative leadership skills that will continue to grow the organisation.
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